Heating & Cooling
Heat Pumps in Northcentral Wisconsin
One system that heats and cools — paired with your furnace, a heat pump earns its keep in the shoulder seasons and hands off to gas when deep winter arrives.
Family-run since 1913 · factory-authorized Bryant dealer · NATE & EPA certified
Est. 1913
Family-run, three generations
77 Reviews
4.7 stars on Google
NATE Certified
North American Technician Excellence
EPA Certified
Plus Lead & Asbestos certified
Bryant Dealer
Factory-authorized
Straight Talk
What This Service Actually Involves
A heat pump is an air conditioner that runs both directions: cooling in summer, efficient electric heat in spring and fall. In our climate the smart play is usually dual fuel — the heat pump carries the mild months economically, and your furnace takes over when the real cold sets in. The controls handle the handoff automatically.
We install Bryant heat pumps as a factory-authorized dealer and size them honestly for northcentral Wisconsin — which means we'll also tell you when a heat pump isn't the right fit. It's a conversation about your fuel costs, your existing equipment, and how you use the house; a Comfort Advisor will lay out the real math before you decide anything.
- Honest dual-fuel assessment — where a heat pump pays off here, and where it doesn't
- Bryant equipment installed and integrated with your furnace for automatic switchover
- Summer cooling and shoulder-season heating from one unit
- Ongoing service from the crew that installed it
How It Works
Three Steps, No Runaround
Talk Through the Math
Fuel prices, your current system, your bills — a Comfort Advisor maps where a heat pump genuinely saves.
Size and Pair It Right
Matched to the house and to your furnace, with controls that switch fuels at the smart threshold.
Comfort in Every Season
Cooling all summer, efficient heat in the shoulders, and a furnace that works less for it.
Google Reviews
Real Reviews From Wisconsin Homeowners
Seventy-seven Google reviews and a 4.7-star average — earned one callback, one clean install, one honest invoice at a time. Some of these families have trusted the shop for fifty years.
“My furnace went out and I called them at 8pm. The service tech (Tyler) came out to try and get it up and running again… He ran me through my options for my almost 30 year old furnace and was straight forward and honest with me… Both Mitch and Tyler offered to loan me space heaters to keep my family warm… They’re honest, straight forward, and very professional. I WILL be recommending them every chance I get!”
“My wife and I are so very happy with Merrill Sheet Metal Works!! On time to the minute, absolutely wonderful Bryant Furnace Installation work. It felt like my family was installing my furnace. Total Care! Our home is Safe and Warm!”
“We called to get an estimate on getting a whole home humidifier install and they were able to have someone come out the next day… Installation went great and the guys let us know what they were doing the whole time and cleaned up after themselves. They went above and beyond and provided great customer service from our first phone call, through the process, and a follow up phone call after the work was complete.”
“Outstanding service, 3 person crew was professional and polite. Crew was thorough and not afraid to answer any questions. Once our central air conditioner was installed and operational they were great with explaining our new thermostat and functions of it and the unit.”
While We're There
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See the ServiceWe run this service across our whole radius — Lincoln, Marathon, Taylor, Langlade, Clark, Price, and Shawano counties, including Merrill, Wausau, and Medford.
Straight Answers
Questions We Hear About Heat Pumps
Do heat pumps work in Wisconsin winters?
They shine in the shoulder seasons and mild winter days; in deep cold, dual-fuel setups hand off to the furnace automatically. That pairing — not heat-pump-only — is what we recommend for most homes here.
Will a heat pump replace my air conditioner?
Yes — a heat pump IS your cooling system, with heating ability added. If your AC is due for replacement anyway, stepping up to a heat pump is often a modest difference worth pricing.
What's 'dual fuel' exactly?
Heat pump plus gas furnace, sharing one duct system and one smart thermostat. The controls pick whichever fuel is more economical for the outdoor temperature — you just feel the result.
Are there rebates for heat pumps?
Frequently, yes — utility and federal programs come and go. Ask when you schedule; if something worthwhile is running, it lives on our promotions page too.
More questions? The full FAQ covers buying, installation, and service — or call (715) 536-2262 and ask a person.
Every Home Should Be Comfortable — No Matter the Season
Schedule your appointment today and a real person calls you back to set it — no phone trees, no runaround.